A collaborative project sparking interactions with independent shops at risk of gentrification by revitalizing the shops’ visual identities and enabling them to thrive.
The ROTULAMA project will empower small, independent shopkeepers in the fight against gentrification. Working with shop owners, the project will create site-specific artworks that will revitalize the visual identity of shops, raise awareness of gentrification and tell the stories of independent shops.
The ROUTULAMA project is led by the Finland-based multimedia production team Super Eclectic.In the project are also partners from Portugal and Taiwan, respectively collaborative design team Komuhn and Digital Art Center Yen-Yi Lee.
Super Eclectic is a creative studio and production house based in Helsinki, working in Finland and internationally.They use transmedia to create narratives and communicate experiences across multiple digital and analog platforms. With graphics, moving images, sound, words, and atmospheres, they expand different angles of a story.Their team embraces the importance of diversity, equity, and sustainability, operating according to decentralized organizational methods, feminist leadership, and data privacy.