ROTULAMA: revitalizing independent shops in the midst of gentrification
A collaborative project sparking interactions with independent shops at risk of gentrification by revitalizing the shops’ visual identities and enabling them to thrive.
Kategori
Globus Call
About the project
The ROTULAMA project will empower small, independent shopkeepers in the fight against gentrification. Working with shop owners, the project will create site-specific artworks that will revitalize the visual identity of shops, raise awareness of gentrification and tell the stories of independent shops.
The ROUTULAMA project is led by the Finland-based multimedia production team Super Eclectic.In the project are also partners from Portugal and Taiwan, respectively collaborative design team Komuhn and Digital Art Center Yen-Yi Lee.
