The Craft & Design Pop-Up Academy Prototype

The Craft & Design pop up academy prototype will address how experimentation with ancient techniques, new materials and disruptive approaches can improve the peri-urban environment and sharpen our social consciousness. The aim of the project is to create interest among young people in rural communities by demonstrating to them the possibilities and opportunities that exist within the design and craft space, as well as approaches they can use as a guide to become part of the creative economy. The project is based in South Africa, and the academy prototype in Northend, a community adjacent to the city of Prins Albert.

The collaboration with local artisans and established international designers aims to leverage the local community’s existing skills and resources. And, it seeks to bridge generational gaps by affording young people the opportunity to learn from seasoned artisans and designers both within their community and the bigger global crafts and design community to tap into their rich cultural heritage for inspiration.